Privacy Policy

Last updated: September 22, 2026

Seoulora ("Seoulora," "we," "us" or "our") operates seoulorakorea.com and related services, including all information, content, features, tools, products and services we offer (the "Services"). Our store is powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services, or otherwise communicate with us. If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy controls with respect to your personal information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal information we collect

"Personal information" means information that identifies, or can reasonably be linked to, you or another person. It doesn't include anonymous or de-identified information. Depending on how you use the Services, we may collect:

  • Contact details, such as your name, billing and shipping addresses, phone number and email address.
  • Financial information, such as payment card details, transaction details and payment confirmation. Card payments are handled by our payment processors; we don't store your full card number.
  • Account information, such as your username, password, preferences and settings.
  • Transaction information, such as the items you view, add to your cart, purchase, return or cancel, and your order history.
  • Communications with us, such as the information you include when you email customer support or submit a review.
  • Device information, such as your browser, device type, IP address and other unique identifiers.
  • Usage information, such as how and when you interact with and navigate the Services.

Where we get personal information

  • Directly from you, when you place an order, create an account, sign up for emails or texts, contact us or leave a review.
  • Automatically, from your device when you use the Services, including through cookies and similar technologies.
  • From service providers, who collect or process information on our behalf (for example, payment, shipping and analytics providers).
  • From partners and other third parties, such as advertising and social media platforms.

How we use your personal information

  • To provide and improve the Services: process payments, fulfill and ship orders, handle returns and refunds, manage your account, remember your preferences, enable reviews and improve our store.
  • Marketing and advertising: send promotional emails, texts or mail (where you've agreed or where the law allows) and show you ads on our Services and other websites, including based on your activity.
  • Security and fraud prevention: authenticate accounts, secure payments and detect, investigate and prevent fraud or other harmful activity.
  • Communicating with you: provide customer support and respond to your questions.
  • Legal reasons: comply with the law, respond to valid legal requests, and enforce our terms and policies.

Cookies

We and our service providers use cookies and similar technologies to run the store (for example, to remember your cart), to understand how the Services are used, and for advertising. You can control cookies through your browser settings and, where available, our cookie banner. Blocking some cookies may affect how the Services work.

How we disclose personal information

We may disclose personal information:

  • To Shopify and to vendors who perform services for us, such as IT, payment processing, analytics, customer support, email and SMS marketing, bundle and discount apps, cloud storage, fulfillment and shipping.
  • To business and marketing partners that help us advertise, who use your information under their own privacy notices. Depending on where you live, you may have the right to tell us not to share your information for targeted advertising. You can opt out here.
  • When you direct us to or agree to it, for example to ship your order or when you use social media features.
  • In connection with a business transaction such as a merger, acquisition or bankruptcy; to comply with legal obligations; to enforce our terms; and to protect the Services, our rights and the rights of others.

We don't sell your personal information for money.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit is shared with Shopify and with third parties that may be located outside your country. Shopify also uses certain data from your interactions with our store, other merchants and Shopify to provide enhanced features; in those cases Shopify is responsible for that processing. To learn more, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-party websites and links

The Services may link to websites or platforms run by others. We aren't responsible for their privacy or security practices, so please review their policies. Information you share in public places, such as social media, may be visible to others.

Children's data

The Services aren't directed to children, and we don't knowingly collect personal information from children under the age of majority where they live. If you believe a child has given us personal information, contact us and we'll delete it. We don't have actual knowledge that we "sell" or "share" (as defined by applicable law) personal information of anyone under 16.

Security and retention

We use reasonable measures to protect your information, but no method of transmission or storage is completely secure. We keep personal information for as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes and enforce our agreements.

Your rights and choices

Depending on where you live, you may have some or all of these rights, subject to legal limits:

  • Access / know the personal information we hold about you.
  • Delete personal information we maintain about you.
  • Correct inaccurate personal information.
  • Portability: receive a copy of your personal information or have it transferred to a third party.
  • Opt out of sale, sharing or targeted advertising. You can opt out here. If your browser sends a Global Privacy Control signal, we'll treat it as an opt-out request for that browser and device where required by law. We don't respond to other "Do Not Track" signals.
  • Manage communications. You can unsubscribe from marketing emails using the link in any email, and from texts by replying STOP. We may still send you order-related messages.

To exercise these rights, email us at help@seoulorakorea.com. We may need to verify your identity before acting on your request. You may use an authorized agent, but we'll ask for proof that they're authorized to act for you. We won't discriminate against you for exercising your rights, and we'll respond within the time required by law.

Complaints

If you have a complaint about how we handle your personal information, please contact us. Depending on where you live, you may be able to appeal our decision by replying to our response, or file a complaint with your local data protection authority.

International transfers

We may transfer, store and process your personal information outside the country where you live. When we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the destination has been found to provide adequate protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We'll post the updated version here, change the "Last updated" date and give any notice required by law.

Contact

If you have questions about this Privacy Policy or our privacy practices, or want to exercise your rights, email us at help@seoulorakorea.com.